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The first job of an author is, of course, to write great books, but these days, their second job is to market them. ** Top 5 Bestseller in Entrepreneurship, Small Business Marketing and #1 in Writing Skill Reference ** Marketing isn't a skill that most authors have naturally, and there is little formal training.
Since 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook.